Size Matters: Why Plus Size Clothing is a Big Deal in Online Sales
When it comes to the online resale game, size really does matter. While smaller sizes can sometimes be over-saturated and less in demand, plus size clothing, especially in certain brands, tends to perform exceptionally well. At Rove Resale, we embrace all sizes, but today we’re shining a spotlight on why plus size clothing is always welcome and why it’s a hot commodity in the resale market.
The Demand for Plus Size Clothing
The fashion industry has made strides in becoming more inclusive, but there is still a significant gap in the availability and variety of plus size clothing. This gap extends to the resale market, where plus size shoppers are actively seeking fashionable, gently used items. Here’s why plus size clothing is in high demand:
Limited Retail Options: Many mainstream brands and retailers still offer limited options for plus size women, making the hunt for stylish and affordable clothing a challenge.
Higher Resale Value: Because of this limited availability, plus size clothing often holds a higher resale value compared to smaller sizes. Shoppers are willing to pay a premium for quality plus size items, especially from popular brands.
Growing Market: According to the NPD Group, the plus size clothing market has been growing steadily and now accounts for over $21 billion in annual sales in the U.S. alone. This growth is reflected in the resale market as well.
What the Numbers Say
Understanding the average size of women shopping online can give us a better perspective on the demand for plus size clothing:
Average Size: The average size of an American woman is between 16 and 18, according to a study by the International Journal of Fashion Design, Technology, and Education. This means there’s a significant portion of shoppers looking for plus size options.
Shopping Habits: Plus size women are often more loyal to brands that cater to their size and style preferences. They are also more likely to shop online, where they can find a wider variety of options.
Why Rove Resale Loves Plus Size Clothing
At Rove Resale, we welcome all sizes, but we understand the unique value and demand for plus size clothing. Here’s why plus size items are always a big hit with us:
Diverse Inventory: We pride ourselves on offering a diverse inventory that reflects the needs of all shoppers. By including plus size clothing, we ensure that every customer can find something they love.
Higher Earnings: Consigning your plus size clothing with Rove Resale can lead to higher earnings. Due to the strong demand and limited supply, plus size items often sell quickly and at better prices.
Empowering Shoppers: We believe in empowering all women to feel confident and stylish, regardless of their size. By offering a range of sizes, we contribute to a more inclusive and supportive shopping experience.
Ready to Declutter and Earn?
If you have plus size clothing that’s gently used and looking for a new home, Rove Resale is the perfect place to consign. Whether you’re cleaning out your closet or looking to refresh your wardrobe, we’re here to help you turn those items into cash.
Contact Rove Resale today for your consultation and start your journey towards a more organized and profitable closet!
